Catalogs designed to bring a piece of Altar’d State’s seasonal campaigns into our guest’s homes. They are a tangible expression of the season’s vision and another touchpoint for her to remember Altar’d State. Each catalog I created was made to be beautiful, inspiring, and a coffee-table-worthy piece of art. At the same time, as the guest is inspired by their artfulness, they are meant as a meaningful push for guests to convert in-store or online. The combined circulation of these catalogs is over 36 million. They have inspired enough meaningful conversion and traffic increase to become a staple in each seasonal campaign. Working on these books is also a testament to teamwork, as I collaborated with photographers, editors, merchants, creative directors, and printers to bring these books to life.

Please click photos for a full view of each catalog.